London's hotel scene is about to get a vibrant and nostalgic upgrade with the highly anticipated reopening of The Imperial. This iconic hotel, nestled in the heart of Bloomsbury, is set to become a beacon of mid-century modernity, offering a unique blend of history and contemporary chic.
A Journey Through Time
The Imperial's story is a fascinating one, spanning over a century. Originally designed in 1905 by Charles Fitzroy Doll, the hotel boasted ornate turrets and grand ballrooms, exuding an old-world charm. However, in 1966, it underwent a transformative shift, embracing the angular aesthetics of Modernism. Now, as it prepares to reopen in 2026, The Imperial is on a mission to create a harmonious fusion of its rich past and a fresh, modern vision.
Interiors That Inspire
The reimagined interiors of The Imperial are a sight to behold. Shape, pattern, and geometry take center stage, creating a bold and captivating atmosphere. The warm color palette, inspired by original design elements discovered during renovations, adds a layer of comfort and familiarity. What makes this particularly fascinating is the way the hotel has incorporated the rebellious spirit of the Bloomsbury Group through the artwork of Adam Ellis, an expert in immersive, colorful maximalism. His prints adorn the guest rooms and common spaces, paying homage to both the hotel's architecture and the artistic legacy of the area.
A Stay to Remember
The rooms at The Imperial offer a unique experience. From the wood-paneled walls and sculptural lighting to the terrazzo floors and mid-century furniture, every detail has been carefully curated. The Bay Rooms showcase the building's iconic geometric windows, while the Hideaway rooms provide a private oasis with outdoor bathtubs on terraces. But the true gem is the Nest suite, with its soaring ceilings and a mezzanine level. The downstairs sleeping area offers ample space, while upstairs, a cozy lounge with an oversized screen and a plush sofa awaits.
Culinary Delights
When it comes to food and drink, The Imperial doesn't disappoint. Arcus, Bloomsbury's first rooftop bar and restaurant, is a bold addition, offering carefully crafted cocktails and a seasonal small plates menu. The inspiration behind its design is London's weather, with a unique layout that follows the path of the sun, creating a breathtaking vista. Additionally, The Imperial features Edit Bar & Lounge for all-day dining and The Bell Room & Terrace, a private space for premium guests, offering grazing options and pre-dinner aperitifs. For those seeking an Italian culinary experience, the award-winning Bancone restaurant will also open its doors within the hotel.
A New Chapter
As The Imperial prepares to welcome guests this summer, it promises an unforgettable stay. With starting rates of £319 per night for the Bay Rooms, this hotel is set to become a destination for those seeking a blend of history, modernity, and a touch of rebellious flair. Personally, I think The Imperial's approach to reimagining its space is a testament to the power of design and the ability to create a unique, immersive experience. It's a place where the past and present coexist, offering a fresh perspective on London's rich cultural heritage.
