As the festive season approaches, a chilling reality emerges: hospitality businesses become prime targets for burglaries and theft. But here's where it gets even more alarming—it's not just about cash; it's about the increased vulnerability of your entire operation. Jeremy Benabou, Managing Director of Verisure Ireland, a leading security company specializing in cutting-edge, layered protection systems, sheds light on this critical issue and offers invaluable advice. This article, originally featured in the Winter 2025 issue of Hospitality Ireland magazine, delves into the seasonal security risks that could make or break your business.
Why the Festive Season?
Historically, the lead-up to holidays sees a spike in criminal activity, particularly in hospitality venues. Opportunistic thieves, drawn by the promise of cash and valuable assets, strike when businesses are at their busiest. But this isn’t just about burglaries—property damage and theft risks soar, making deterrence your best defense. And this is the part most people miss: it’s not just about protecting assets; it’s about safeguarding your reputation and peace of mind.
Seasonal Threats Unpacked
Jeremy highlights a recurring pattern: winter months bring longer nights and more shadows for criminals to hide in. Cash registers, stockrooms, and unattended equipment become easy targets. Seasonal peaks like Christmas exacerbate this, as businesses stockpile inventory, extend operating hours, and rely on temporary staff. These conditions, while necessary for holiday trade, inadvertently create security gaps. For instance, a small café staying open late with a skeleton crew might overlook securing back entrances, making it an easy mark.
The Power of Deterrence
Here’s the good news: visible security measures are incredibly effective. Surveillance cameras, monitored alarms, and clear warning signs act as powerful deterrents. Criminals are far more likely to bypass a well-protected business for an easier target. Think of it as a security billboard—if it looks tough to crack, most won’t even try.
Choosing the Right Security System: A Controversial Take
When it comes to selecting a security system, Jeremy advises opting for professionally monitored alarms over bells-only systems. But here’s where it gets controversial: some business owners argue that monitored systems are an unnecessary expense, believing that loud alarms alone will suffice. However, Jeremy counters that a monitored system ensures immediate action—whether it’s alerting the Gardaí or dispatching security patrols. Without this, you’re relying on chance for someone to hear the alarm and act.
He also stresses the importance of a PSA-approved provider offering end-to-end protection, including installation, maintenance, and rapid response. Additionally, smart technology with video verification allows you to monitor your premises remotely, a feature that’s becoming non-negotiable in today’s fast-paced world. For example, a restaurant owner can check on their establishment from home, ensuring everything is secure after closing.
Scalability: The Often-Overlooked Factor
One aspect many overlook is scalability. Your security system should grow with your business. A small boutique hotel might start with basic alarms but will need advanced access control and surveillance as it expands. Jeremy emphasizes, “Your security should evolve as your business does.”
Staff: Your First Line of Defense
Staff play a pivotal role in security. Training them in good habits—like securing doors, knowing emergency procedures, and properly setting alarms—is crucial. And this is the part most people miss: modern systems offer personal safety features like panic buttons, which are invaluable for staff working late shifts or alone. In high-turnover hospitality settings, smart access control ensures only authorized personnel enter restricted areas, reducing internal risks.
What Sets Verisure Apart?
Verisure’s 24/7 professional monitoring stands out, providing real-time responses to threats. Their ZeroVision technology, exclusive to Ireland, releases a dense fog during intrusions, disorienting criminals and forcing them to retreat. But here’s a thought-provoking question: Is such advanced technology overkill for smaller businesses, or is it a necessary investment in today’s uncertain climate? Jeremy argues the latter, citing its effectiveness in preventing theft. With over six million customers across 18 countries, Verisure’s tailored solutions cater to diverse needs, from cafes to warehouses.
Final Thoughts and a Call to Action
As the festive season approaches, securing your business isn’t just a priority—it’s a necessity. Jeremy’s advice is clear: invest in visible deterrents, choose scalable, monitored systems, and empower your staff. But we want to hear from you: Do you think advanced security systems are essential for all businesses, or are they a luxury? Share your thoughts in the comments below—let’s spark a conversation that could protect your livelihood.
