Canadian Hat Makers Offer Advice on Supporting Domestic Manufacturing
The creators of the viral 'Canada is not for sale' hats are on a mission to empower other Canadian businesses. Liam Mooney, along with his wife and business partner Emma Cochrane, created the hat as a response to Ontario Premier Doug Ford's statement that Canada would never be for sale, despite U.S. President Donald Trump's annexation musings. Their goal is to promote the 'Canada is not for sale' spirit and strengthen Canadian supply chains.
Mooney and Cochrane's journey began with a hat, but their vision has expanded. They've learned the challenges of domestic manufacturing and now aim to help other companies navigate the process. Their creative agency, Jackpine, now offers consultancy services to support domestic manufacturers in Canada. Mooney emphasizes the importance of finding partners, reducing costs, and streamlining manufacturing processes to build Canada's industrial capacity and reduce reliance on the U.S. and China.
The 'Canada is not for sale' merchandise has gained steady retail demand, and the company plans to expand its product line with event-themed items like those for the World Cup and the Olympics in 2026. Mooney believes the success of the hat during the federal election campaign, where it was prominently displayed by leaders, demonstrates the message's resonance with Canadians. He is committed to continuing the 'made in Canada' story and supporting the country's manufacturing sector.
This report highlights the couple's dedication to promoting Canadian-made products and their belief in the power of local manufacturing.
